Okay, the Quaker Oats Company’s new hot cereal is not really called “Take that, celiac!” but it might as well be. Perhaps “Gluten-filled Gluten-y Hot Gluten” is a better name. The new cereal, which is really called Simple Harvest, is made from oats, wheat, barley and rye! Here is a graphic from their new website (created just for this cereal):

I mean, seriously, is Quaker trying to buck the gluten-free trend? Did they aim to create a cereal whose every ingredient is toxic to up to 12% of the population? Just when you think that people are starting to get it… oh well.

If you are looking for gluten-free hot cereals, here are my favorites:

• Pocono Cream of Buckwheat
• Oatmeal made with gluten-free oats
• Bob’s Red Mill Mighty Tasty Hot Cereal which contains brown rice, corn, buckwheat and sorghum

Be sure to top with any combo of the following: maple syrup, brown sugar, honey, dried fruit (like raisins or cranberries), frozen fruit (like blueberries, which thaw when they hit the hot cereal), nuts, a little milk or milk substitute.