Mars Snackfood US Policy on Allergen Labeling
August 20, 2007

 

At Mars Snackfood US, we take food allergies very seriously because they directly effect our consumers. We have an extensive allergen management program which includes staff training, evaluating our ingredients and validating our cleaning procedures.

In order to avoid an allergic reaction to food, you must avoid the allergen. To do so, you count on the ingredient statements on food labels to be truthful and accurate. We want you to be able to trust the information on our labels. At Mars Snackfood US, our goal is to provide safe, high-quality food products for our consumers. Therefore, we have developed strict rules about the labeling of allergens on our products.

Our allergen labeling policy consists of two parts:

I. The labeling of allergens that are part of the recipe:

1) We always declare the presence of any top allergens (peanuts, tree nuts, milk, egg, soy, wheat, fish and crustacean shellfish) whenever they are part of the recipe, regardless of the source (e.g., flavors, spices, colors, other minor ingredients).*

2) We label these allergens in commonly understood terms at least once within the ingredient listing (e.g., casein, a protein found in milk)

II. The use of "May Contain <allergen>" labeling:

It is our company policy that if the protein from any one of the top eight allergens* were to be unintentionally transferred from one product/ingredient to another, then we would clearly indicate this in a statement just below the ingredient declaration ("Allergy Information: May Contain <allergen>"). As a result, we use the "May Contain <allergen>" statement when:

We have used all reasonable means to eliminate the allergen cross contact; and we have documented proof that, despite our best cleaning efforts, allergen cross contact exists.

Position of Allergen Advisory Labeling Statements:

The primary source of information for consumers about the allergen status of our products is the wrapper in which the product is sold. Our company guidelines state that when an allergen advisory statement is required, it will:

  • Appear below/adjacent to the ingredient declaration
  • Not be obscured by the package (e.g., folds, label overlap, crimps)
  • Be clearly legible

Always Read the Label

The label is the best source in determining what is in the product. If you are allergic or sensitive to certain foods or ingredients, you should always read the ingredient statement and any allergen statements to ensure the product does not contain ingredients of concern to you.

For consumers who would like additional information, we are pleased to provide a toll-free number on all of our product packages. You may contact Consumer Care at 1–800–627–7852.

For general information about food allergies, please visit the website of the Food Allergy & Anaphylaxis Network: http://www.foodallergy.org/

* The top eight allergenic foods responsible for greater than 90% of the adverse reactions in people of the U.S. are: milk, eggs, fish (e.g., bass, flounder, cod), crustacean shellfish (e.g., crab, lobster, shrimp), tree nuts (e.g., almonds, walnuts, pecans), peanuts, wheat, and soybeans. Source: FDA website (http://www.cfsan.fda.gov/~dms/alrgact.html).