Quaker’s new cereal: “Take that, celiac!”
Posted on September 17th, 2007 by alisonOkay, the Quaker Oats Company’s new hot cereal is not really called “Take that, celiac!” but it might as well be. Perhaps “Gluten-filled Gluten-y Hot Gluten” is a better name. The new cereal, which is really called Simple Harvest, is made from oats, wheat, barley and rye! Here is a graphic from their new website (created just for this cereal):
I mean, seriously, is Quaker trying to buck the gluten-free trend? Did they aim to create a cereal whose every ingredient is toxic to up to 12% of the population? Just when you think that people are starting to get it… oh well.
If you are looking for gluten-free hot cereals, here are my favorites:
- Pocono Cream of Buckwheat
- Oatmeal made with gluten-free oats
- Bob’s Red Mill Mighty Tasty Hot Cereal which contains brown rice, corn, buckwheat and sorghum
Be sure to top with any combo of the following: maple syrup, brown sugar, honey, dried fruit (like raisins or cranberries), frozen fruit (like blueberries, which thaw when they hit the hot cereal), nuts, a little milk or milk substitute.
Gluten-filled gluten-y hot gluten! Made me laugh, anyway. But it’ll never sell, you know … ‘gluten’ just is a deeply unattractive word.
I’ll have to look out for this cereal on the shelves here in the UK, just for the entertainment value. We won’t buy it, obviously - too much gluten.